Koka Sexton

MAY 2, 2011

But with proper metrics in place and a good plan, anything is possible. I’ve been using a social monitoring tool called Alterian SM2. It makes it better that the Marketing team is full of rockstars too. It’s mentioned in the comments along with several dozen other tips on social media on Small Business Trends.

SM2 72

SM2 Alterian Metrics Training 72

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). The differences in what they do and why is what makes the space so interesting.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Tim McCord emphasizes the need to create a team when crafting a social media policy and selecting monitoring tools.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Third – how will you be handling the monitoring? • How much control do you want to have to be able to make changes yourself? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? Its important for PR firms to realize the value of it, not only for their teams, but how they show, demonstrate and teach their clients. Thanks for reminding everyone that any team driving a social program must ask smart questions with substance. They don’t care.

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

MARCH 23, 2011

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Metrics and reporting. Range of coverage. What kind of reporting capabilities does the tool provide?

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

AUGUST 16, 2010

4 Social Media Mining Metrics by iMedia Connection. On the same theme as Daniel’s post above, Nichole Kelly her shares her four key social media metrics and shows how these fit within the sales conversion funnel. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.

Social Media 200

Social Media Tools Strategy Tips 200