Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Sentiment: Are the comments, posts etc. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

MAY 26, 2010

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. Didn't make it any more fun to send the reporting around, though. So really, I'm curious.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Sentiment: How much are you willing to automate verse check by hand? Thanks again Katie.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

I mirror your sentiments. Better question: How do we share the clients knowledge to inform and engage consumers? In doing so miss the boat how social media performs to build lasting brand relationships rather than “hits&# for the media recap report. How do we help the client sale its product? 6 RT @JPeters1221 Good stuff.

Questions 160

Questions Social Media Consultant Education 160

Buzz Marketing for Technology

FEBRUARY 9, 2011

I looked at dozens of dashboards, and reams of reports. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are squarely in the listening and monitoring space with a new overlay (this year) of some professional services to produce reports.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275