Remove influence
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Social Media Success Starts with Listening

Webbiquity SMM

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

SM2 187
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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Influencer identification.

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Best Social Media Monitoring Tools

Bill Hartzer

This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. are having a major influence towards the online perception of your brand.

Cymfony 152
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Social Media Tools. Social Media Policies and Regulation.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. link] (via @jaybaer) [link] Marsh Robert Group Is Your Social Media Strategy Proactive or Reactive? And at the execution level, it’s an important distinction. How can I help you?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.