Alterian Conversation ROI Social CRM 
Dave Fleet
JULY 5, 2010
In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.
Convince & Convert
FEBRUARY 23, 2010
Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?
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Convince & Convert
AUGUST 18, 2010
But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Its great to see this conversation so relevant active! link] Rebecca Shaffer PR firms are asking 8 questions about social media — and they’re all wrong!: What do you think? Thanks for the kind words.
Convince & Convert
SEPTEMBER 21, 2010
Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see?
Buzz Marketing for Technology
FEBRUARY 9, 2011
Disclaimer – these are my opinions formed by my conversations with these firms). Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. So lets dig in!
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