Alterian Conversation ROI Sentiment 
Webbiquity SMM
AUGUST 9, 2010
While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.
Convince & Convert
FEBRUARY 23, 2010
Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. link] staciesgifts My sentiments are with John on this matter. Gravity Garden [link].
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Convince & Convert
AUGUST 18, 2010
link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. I mirror your sentiments. Its great to see this conversation so relevant active! Thanks for the kind words.
Convince & Convert
SEPTEMBER 21, 2010
Sentiment: How much are you willing to automate verse check by hand? I think listening with a tool like Radian 6 is step 1, monitoring with something like SM2 is step 2 and managing from one platform with two way conversation is step 3. Demographics: Do you want to be able to filter by the demographics of the author? Is that not true?
Buzz Marketing for Technology
FEBRUARY 9, 2011
Disclaimer – these are my opinions formed by my conversations with these firms). Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. SENTIMENT BASED ANALYTICS.
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