Dave Fleet

JULY 5, 2010

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Webbiquity SMM

OCTOBER 13, 2010

Alterian SM2 Freemium. Alterian SM2. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Budget: $0 (I have no budget, I need something free!). Budget: $500-1,000 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Social Email Marketing

APRIL 22, 2011

Email and social are not competing channels, so email marketing and social media marketing work well together too. Email and social simply are among the many channels which consumers now travel in. They share a fundamental power to bring people together in communities and nurture and grow those.

Social Networking 40

Social Networking Compete Travel Communities 40

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193