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Sysomos Acquired By Marketwire

Dave Fleet

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.

Sysomos 334
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Extending email to social networks

Social Email Marketing

Email and social are not competing channels, so email marketing and social media marketing work well together too. They share a fundamental power to bring people together in communities and nurture and grow those. Email and social simply are among the many channels which consumers now travel in.