Convince & Convert
OCTOBER 19, 2010
Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. Locations of communities online & offline.
Bill Hartzer
MAY 26, 2010
Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.
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Webbiquity SMM
MAY 3, 2011
Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Becky Denniston. Connie Bensen.
Proactive Report
FEBRUARY 3, 2010
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. The term ‘engagement ‘ is popping up all over the place. Engagement is the key to success. You can register here.
Proactive Report
FEBRUARY 3, 2010
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. The term ‘engagement ‘ is popping up all over the place. Engagement is the key to success. You can register here.
Convince & Convert
FEBRUARY 23, 2010
Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Turns out that the monitoring tool was flagging their online community manager's activity as mostly negative–because the word “problem&# “issue&# or “concern&# was showing up in her posts.
Webbiquity SMM
SEPTEMBER 12, 2011
Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. Cohen describes how GE found success with a private social media community.
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