Jeff Esposito

JULY 13, 2010

Much like having your finger on the pulse of a trend, MLB’s version gives a social wrap up of each of the night’s game by combining video, Tweets and score updates. Not only is there a social graph of what’s happening in real-time to gauge the buzz of each team, but also shows the stats and video to go along with the buzz.

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Sports Alltop Social Graph Creative Commons 43

Bare Feet Studios

JUNE 9, 2010

Twitter is an Innovator, But Not a Leader So back to my question at the beginning of this post. Twitter recently announced they will be selling ads in the content stream and they will be demanding a cut in ads sold by others in the Twitter stream. To me, there is tremendous innovation taking place online in the past decade.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?

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Social CRM Influencer Klout Social Media 134