Webbiquity SMM

MARCH 30, 2012

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.

Vocus 184

Vocus Alltop Message Boards Klout 184

Convince & Convert

APRIL 28, 2010

Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account. That’s a good starter list for Mass Influencers. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. It’s entirely possible she is a Mass Influencer.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. You probably won’t use it every day, but when you need to print a boarding pass or slide handouts from your iPhone, you’ll be delighted you have this one.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167