Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. JustUnfollow. Don’t want to follow Twitterers who aren’t following you? paper.li.

Tools 206

Tools Social Media Lithium Sysomos 206

Diva Marketing Blog

APRIL 9, 2009

The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? deswalsh He is based on Australia's Gold Coast and his motto is “have netbook, will travel”. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. Think again.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. But Mike becomes memorable when he connects with a core truth of travelers–we're in unfamiliar territory and need good wayfinding.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 21, 2010

Find a tweet your competitor sent, and see how many times it was retweeted, by whom, which among them are influencers, etc. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. It works like bit.ly, but incorporates all URL shorteners into the data mix.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167