Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Instead, he links to his own Alltop website , where he excerpts the original content and then includes a link for the “rest” of the story. Or a Facebook strategy.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Instead, he links to his own Alltop website , where he excerpts the original content and then includes a link for the “rest” of the story. Or a Facebook strategy.

Social Media 166

Social Media Strategy Alltop ROI 166

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# A feature-rich, realtime social media monitoring and engagement tool.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). And in this regard I'm not criticizing you so much as I am the entire industry — Forrester too. Specifically, lack of discussion around how to **design to achieve them** when using social media. I see this as a little far-flung.

Social Media 149

Social Media Strategy Influencer Social CRM 149