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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search. Find relevant groups on Facebook and LinkedIn. Note how many groups you find, how large the groups are, and how active they appear to be.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. For example, when I’m ready to invite people to my new Facebook Fan Page, I can use Flowtown to determine which of you are active on Facebook, and send an email only to that group.