Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

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Social Media Strategy Influencer Social CRM 147

Jeff Esposito

JULY 13, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change. Enjoy this post?

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Sports Alltop Social Graph Creative Commons 43

Bare Feet Studios

JUNE 9, 2010

Roxanne Darling June 9, 2010 at 12:23 pm @Jon – Your comments are ones that are often put forward by many smart people. Actually a lot of people make money via using Twitter – Guy Kawasaki and Alltop come to mind immediately. Thanks so much for commenting. The value of Twitter is that everyone is on Twitter.

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Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

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Social CRM Influencer Klout Social Media 133