Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Customer service? Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? It will be interesting to watch. It was a lot of fun.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

MAY 12, 2010

The time investment required for social media before you see a benefit is a barrier. link] Alltop Would You Try It With a Fox? link] Social-Media.alltop [link] JobShoots Would You Try It With a Fox? Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham.

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] Christopher Smith Great article.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! You should be.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” link] RT Please [link] Alltop Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167