Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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Social Media Sentiment HootSuite Analysis 104

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

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Social Media Social Networking Airlines SEO 235

Twist Image

FEBRUARY 21, 2014

Online social networking took hold and these stories were further exasperated. Remember back when the sentiment was that a brand needs to respond to everything - positive, negative and neutral - everywhere? The desire for brands to force this outing on social media is bewildering to me. communications. jeff jarvis.

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Case Study Airlines Issues Publishing 75

Mindjumpers

AUGUST 9, 2012

At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. Most social networks started as a space for people to connect with other people in private.

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Social Media Loyalty Airlines Marketing 235

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

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Social Media Strategy Influencer Social CRM 150

Hootsuite

MARCH 27, 2020

(Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). More than ever, real-world catastrophes play out on social media in real time. As social media professionals, our job is to help our audiences and communities come through hardship together.

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Social Media How To Policies Team 145