Firebelly

NOVEMBER 15, 2012

Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? Social media is easy for companies that produce soft drinks and TV shows. But not so much for airlines, phone companies, B2B companies and retailers. . The Oracle Debacle.

Social Media 241

Social Media Hotels Retail Airlines 241

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Personally, I had a problem with an airline recently. If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Now, he tweeted it to his 1.6 Who’s listening?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

APRIL 27, 2010

What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. link] Angela Daniello Jay, Love it! link] Bill Graham Great story!

Social Media 131

Social Media Strategy Airlines Types 131