Waxing UnLyrical

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The Evolution of our Social Media Team

Waxing UnLyrical

They had heard of it, knew there was buzz around the tools but hadn’t really started using them. They know it is a tool to connect with stakeholders and want to use it to answer questions, listen, connect, share stories, promote events, etc. It gives them another tool to create connections and build community.

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On The Death Of Google Reader

Waxing UnLyrical

This time though, Google cut services for a tool that isn’t just “popular.” Our networks are much more efficient at aggregating and gathering information relevant to us because they’re different from us. Really, that’s what any good company does; cut the dead weight.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

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The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

Automating content aggregation is okay. If you’re just getting started with automation, here are some social media automation tools that work wonders: 1. The tool lets you schedule multiple posts for your Facebook, LinkedIn and Twitter accounts simultaneously. Followerwonk is a Twitter analytics tool. Followerwonk.

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When Stories and Numbers Collide

Waxing UnLyrical

The storyteller approximates and aggregates (which is what you do in basic stats) the relative (math alert!) So the issue with poor storytelling in public relations isn’t so much not telling the stories, or not using the tools at hand to do so creatively, but in not using the numbers well enough to frame the story.

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