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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. In doing so, it determines whether your visitors are qualified leads or just browsing. Community management. Public relations.

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. It was certainly different from Radian6, where we were able to make a decision and move with it. Turns on a dime.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. The problem was that all the research kept telling us that satisfied customers had this really annoying habit. ” So, we started doing a bunch of research and crunching a lot of numbers, as one does.

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Social Pros 21 – Joe Stupp, Chipotle

Convince & Convert

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay’s Thought of the Week.

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Is Your Executive on Twitter?

Koka Sexton

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

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Koka Sexton dot Com

Koka Sexton

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&#