Direct Marketing Observations

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When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

This past Friday, YouTube created the YouTube Person Finder a channel that is aggregating video messages from the victims and the people affected by the massive earthquake and tsunami that hit northeastern Japan more than a week ago.

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

That means we have unprecedented access to information from all points of view, but we’ve also lost our sense of whom to trust. Is ubiquitous access to unlimited information a blessing or a curse? Q1: Does the proliferation of new media make us more informed or just more confused? Today, everyone can be the media.

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Should Your Social Networks Mingle?

Direct Marketing Observations

A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation. In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. There’s an assumption that we need consolidation and aggregation.