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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Register for a webinar , a seminar, or a newsletter. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. This article was originally published on HubSpot by Pete Caputa.

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25 Ways to Create Shareable Content

Convince & Convert

The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about. For Valentine’s Day one year, Hubspot asked experts why businesses should create marketing that people love and want to share.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Company newsletters. This speaks to the importance of being featured and regularly reviewed on sites which aggregate customer feedback for SaaS products. For example, here’s a pretty straightforward blog post promo from HubSpot. Feature announcements. New content (webinars, blog posts). G2 (formerly G2 Crowd). Product Hunt.

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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

User experience specialist Vincent Sevilla writes that it “begins with identifying all of [your] website’s existing content and aggregating it into a master list.” Be sure to leverage these high-performing pages for sharing on social media networks, in your email newsletters, and on other channels for content promotion.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Well, it really starts with the ability to better aggregate and manage your content. And once you’ve got your content aggregated into the Uberflip platform, that’s when you can start to get a little bit fancy and you can create really targeted streams of content for specific buyer personas. So that’s sort of step one.