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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Sysomos has two products: Heartbeat is a real-time monitoring tool and Map is a listening tool, where you can monitor conversations and track key influencers. Data is aggregated and presented in a suitable form.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

.&# The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds. These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis.