Convince & Convert

FEBRUARY 9, 2011

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. And that’s the other part of this research that really shook me up. Attention Infidelity.

CoTweet 142

CoTweet CoTweet Aggregator Research 142

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. It’s in our DNA.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos.

Social CRM 147

Social CRM Twitter B2B CoTweet 147