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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Dashboard Analytics: The Ads Manager Dashboard provides you with a high-level aggregate overview of trends, placements, operating system, and dayparting data to help you evaluate the performance of your ads and audiences. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager.

Analytics 154
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

These metrics provide information for calculating your Facebook advertising cost and ROI. Companies want to keep their costs low. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Scheduling.

Facebook 121
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Server Melting Traffic Generation Methods

Kikolani

First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. Really Simple Syndication.

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

It’s taking all the social conversations in aggregate and looking at the overall tone of them. Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. Sentiment falls into macro. Are they positive? Are they negative?