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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations. pts Settings.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

(Disclaimer – these are my opinions formed by my conversations with these firms). Crimson Hexagon – Has one of the nicest dashboards I saw. ANALYTIC AGGREGATORS. Syncapse – They are an “aggregator of aggregators” (they have Sysomos, Radian6, Crimson etc). So lets dig in!