Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. Facebook reports 51 registrations.

Eventful 201

Eventful Report Facebook Aggregator 201

Jon Loomer

JULY 26, 2021

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. The Update to Facebook Documentation. Should You Make Changes?

Aggregator 207

Aggregator Facebook Eventful Advertising 207

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

Advertising 217

Advertising Aggregator Facebook Eventful 217

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. One approach is using URL parameters.

URL 204

URL Examples Facebook Analytics 204

Jon Loomer

DECEMBER 26, 2022

Relevance is an important factor for the success of your Facebook ads. ” Then click the “Refine by” menu and select “Aggregated Value.” ” Then click the “Refine by” menu and select “Aggregated Value.” If you’re trying for conversions, optimize for conversions.

Facebook 184

Facebook Aggregator Eventful Conversation 184

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. First, the client has their own Business Manager and Facebook pixel.

Eventful 209

Eventful How To Facebook Aggregator 209

Jon Loomer

FEBRUARY 15, 2022

You may want to target your most valuable website visitors with Facebook ads. Facebook isn’t perfectly clear on this point, but it would be consistent. When creating an audience based on one of these events, you’ll see options for “URL/Parameter” and “Aggregated Value.” Take a look!

Eventful 198

Eventful API Aggregator Facebook 198

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

Eventful 199

Eventful Facebook Conversation Advertising 199

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. Additionally, aggregated data will not include the ability to breakdown data by demographic.

Advertising 180

Advertising Facebook Policies API 180

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. Share Custom Conversions. Custom conversions are not automatically shared with the pixel. Custom conversions can also be shared from Business Manager.

Eventful 215

Eventful Facebook Conversation Issues 215

Jon Loomer

OCTOBER 19, 2020

If you run Facebook ads, you need to understand Business Manager. Offline event set roles include: Upload offline conversions. You can choose whether a partner can view aggregated insights for a line of business. You need to have a Facebook app that’s associated with your Business Manager to add system users.

System 201

System Facebook API Aggregator 201

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 113

Facebook How To Aggregator Metrics 113

Jon Loomer

NOVEMBER 1, 2022

Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). Aggregated Event Measurement should still find many of your prioritized events. When 28-day click attribution existed, we’d often get questions about whether Facebook ads reporting was inflated.

Privacy 207

Privacy Advertising Aggregator Report 207

Jon Loomer

FEBRUARY 13, 2023

This is all about finding a way to show Facebook what a quality website visitor is. I’d name it “Facebook – 70% Scroll,” but name it whatever you want. If that’s the case for you, create a custom conversion that maps to the custom event. Now let’s create an event based on scroll depth.

Eventful 182

Eventful Aggregator Widget Conversation 182

Jon Loomer

JANUARY 8, 2020

You recently started a Facebook ads campaign. When you first start (or make a significant edit to) an ad set, Facebook has to learn how to best distribute your ads. As more people see your ads, Facebook learns about what types of people engage with, ignore, or react negatively to them. Instead, you may want to wait. Video Views.

Facebook 175

Facebook Campaign Aggregator Advertising 175

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Conversion Optimization. Conversion Tracking. Facebook Analytics.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Jon Loomer

OCTOBER 20, 2020

If you run Facebook ads, you need to understand Business Manager. Offline event set roles include: Upload offline conversions. You can choose whether a partner can view aggregated insights for a line of business. You need to have a Facebook app that’s associated with your Business Manager to add system users.

System 160

System Facebook API Aggregator 160

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Google Reader 151

Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites.

Comments 388

Comments Platform Social Graph Facebook 388

Jon Loomer

FEBRUARY 15, 2023

Quality traffic with Facebook ads is the Holy Grail. Create a Custom Conversion We’ve discussed this in the other two blog posts, but there’s a bug that doesn’t allow you to add columns to your Ads Manager for all custom events. The easy solution is to create a custom conversion that maps to that custom event.

Eventful 178

Eventful Aggregator Google Conversation 178

Social Media Marketing

MAY 20, 2019

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments 370

Comments Sites Engagement Aggregator 370

Socialized

MARCH 15, 2010

The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet&# on Twitter or “Share&# on Facebook isn’t conversation — it’s publication. There’s no permanent record of your conversation.

Conversation 247

Conversation Social Media Privacy Aggregator 247

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

Eventful 83

Eventful Facebook Conversation Advertising 83

Harp Interactive

JANUARY 12, 2010

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. BlogPulse Conversation Tracker. Facebook Lexicon. Technorati. Blogpulse Trends. Ubervu (beta). Twitter Search.

TweetBeep 267

TweetBeep Trendrr Radian6 Conversation 267

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 107

Brands How To Sentiment Metrics 107

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). Mobile App Actions Conversions Value.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). Mobile App Actions Conversions Value.

Metrics 87

Metrics Facebook Aggregator Report 87

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. This is a very helpful tool as the aggregate for your results are still seen at the ad set level. #4 1 Prioritize User-Generated Content. 4 Keep Testing.

UGC 167

UGC Facebook Upcoming CPA 167

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 94

Reputation Sentiment Analysis Notification 94

Sprout Social

SEPTEMBER 12, 2018

Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. Paid social has much more to offer than increased impressions, clicks, video views and conversions. The numbers are only predicted to grow as we move into 2019.

Instagram 79

Instagram Tools Facebook Report 79

Mindjumpers

JANUARY 10, 2013

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. When signing up for a gazeMetrix account, brands are able to monitor photos posted of their logo on Instagram, and soon also on Facebook and Twitter. Measure visual brand mentions. Gain deeper insights.

Brands 264

Brands Aggregator Curation Hashtag 264

yMarketingMatters

NOVEMBER 8, 2013

Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app. Combing through your alerts to find them gets annoying.

Aggregator 251

Aggregator Yahoo Hashtag Syndication 251

Likeable

MAY 21, 2019

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.

Apple 74

Apple Facebook Brands Aggregator 74

Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything. Review analysis gives you insights into all these factors so you can improve your end-to-end customer journey for higher satisfaction and conversion.

Review 125

Review Brands How To Analysis 125

Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]? Boosting conversions. Marketing ROI formula #3: How to calculate your conversion rate. Conversion rates are always a hot topic among marketers.

ROI 113

ROI HootSuite Cost Aggregator 113

agora pulse

JULY 17, 2020

Increasing conversions. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Increase conversions. Each platform ( Facebook , Twitter , Instagram , and LinkedIn ) provides more granular data.

Report 147

Report Social Media Metrics Aggregator 147