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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

It also results in companies evaluating the success of a particular channel (Twitter and Facebook, in particular), based on aggregate fans or followers , which has almost zero analytical or prescriptive value. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great).

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

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Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

Socialmedia.biz

On the other hand, on platforms like Facebook or Twitter, similar content keeps popping up and reoccuring in feeds because of bias in hyper social circles and the ecochamber of complex algorithms. So it can be time consuming to try and find fresh, relevant content when scouring social networks for important information.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

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15 Key Facts about Content Curation

Writtent Blog

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Curation Is Social.

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