Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies.

Collaboration 140

Collaboration Communities Social Media Tumblr 140

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Buzz Marketing for Technology

JUNE 27, 2008

Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. aggregators. Customer Support. Think of it as Yahoo! POPULAR TAGS.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

JUNE 27, 2008

Towards a Definition The following definition is intended to introduce the general nature of PLEs: a Personal Learning Environment is a facility for an individual to access, aggregate, configure and manipulate digital artefacts of their ongoing learning experiences. services like social bookmarking or photo sharing.

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Buzz Marketing for Technology

JUNE 27, 2008

They will have to fix this or risk really turning off their core community and fall into the, "oh, no, another annoying spammy tool" category. At a recent client meeting, I asked a group of ten professionals if they were on LinkedIn. aggregators. That is easily fixable by LinkedIn. 90% said "Yes." All answered, "No." mobile web.

LinkedIn 109

LinkedIn Google Directory API 109

Writtent Blog

MAY 15, 2013

Your Community Is Key. Social signals are beginning to matter more than ever in SEO, which is why a content marketing strategy is only as strong as its community. Mashups: Blending original and curated content into a fresh, original take. Unfortunately, probably not. You Have to Refine and Improve.

Curation 103

Curation Curata Content Mashup 103