Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. Post by Adi Englander.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. Post by Adi Englander.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Social Sourcing.

Curation 103

Curation Curata Content Mashup 103

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Convince & Convert

MARCH 18, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. This week’s show is on Uberflip – the influencer identification and connections platform.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JUNE 12, 2013

Content marketers should develop a plan to promote their content in a unique, platform-native way across all of these assets. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. Photo Credit: Gorilla Suit.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114