Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. Well, it really starts with the ability to better aggregate and manage your content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JUNE 12, 2013

It’s also effective to host the graphic on a CDN if you’ll ask people to embed it. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. That’s for sure.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. That’s for sure.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114