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5 ways to create better buyer personas with social media data

Sprout Social

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 140
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Here’s our full guide on how to bulk schedule social media posts using Hootsuite.

HootSuite 140
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AI Marketing Tools To Help You Win in 2024

Hootsuite

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Ready to step up your social media marketing with a little help from artificial intelligence? AI marketing tools for social media 1.

Tools 100
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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Often experienced through social media.) We know that content with images is generally more engaging , gets shared more on social media and attracts more attention. Social media and marketing teams around the world use Unsplash for beautiful, free imagery. Remarkable brands are more than a logo.

Brands 94
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

List 145
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How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

Knowing your audience is one of the most important guiding principles for every social media marketer. A lot of people at the aquarium view being silly or funny as somehow undermining our scientific credibility,” said Patrick Webster , the aquarium’s social media content creator. Benefits of using Twitter analytics.

Analytics 112
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213: Blogging and Content Marketing: 10 Things To Know

ProBlogger

I transitioned that photo blog onto a digital camera review blog, where I wrote reviews of other cameras and aggregated reviews that other people were writing around the web. Some people would call them personas or avatars today. I know some people like personas and avatars, other people don’t. They have an avatar.

Content 43