The Social Media Incubator

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How Will We Do Keyword Research Now?

The Social Media Incubator

For years, Google provided marketers with its keyword research tools, free of charge. In the past, Google Adwords users could use the Google AdWords Keyword Research Tool while logged into their accounts. To use Keyword Planner, you have to be logged into your Google AdWords account.

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How to Measure Your Facebook Ad ROI

The Social Media Incubator

It’s no surprise to hear us say that it’s important to track and measure anything you do online – it’s a key philosophy behind all effective, integrated online marketing. If you can’t measure success, then you don’t know when you’ve achieved it.

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