Atom Thought

article thumbnail

GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise. So, if one needs to become an expert in adwords, and remain focussed in that area, clearing a GAP exam is great!

article thumbnail

Online Classifieds in India & The Bottom of Pyramid

Atom Thought

Invested millions of dollars into adwords. Social Media Marketing and RoI 2 Million ONLINE Leads Market for BFSI Sector in India! Ever since Google bid $6b for GroupOn and AOL bought patch.com, the entire world went into a frenzy of investing into a local or a deals portal. The after effect of this-. Claimed leadership.

ROI 206