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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279
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The Misery Of Monetization

Twist Image

You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). Not too long ago, I started noticing more and more pieces of "branded content" showing up in my feeds (across a few online social networks).

Adwords 81
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Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

So, is your social media marketing budget ready to go? spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 Paid social media ads. Social media stories. CPM: The average CPM across Instagram, Facebook, and YouTube is $8.26 per $1 spent.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Derek Halpern founder of Social Triggers. Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%).

CPM 118
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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Types of social media ads. Advertising on social is a hyper-direct way to reach the audience you want.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. You can then step that up to $6 when the return on investment is there and you are ready.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. You can then step that up to $6 when the return on investment is there and you are ready.