Small Business Mavericks

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10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Always include the search partner network when starting a new AdWords campaign. Use specific areas within the area you want to target.

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3 Reliable Ad Networks For Small Businesses

Small Business Mavericks

PPC Hero has a post about alternative ad networks to Google AdWords. I wouldn’t recommend giving up on Google AdWords, of course. But you should know that your click-throughs will cost you less at Bing and Facebook. Even after graduating to Google AdWords, you can still use the smaller ad networks. Surprised?

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Typos Can Change Your Message

Small Business Mavericks

PPC Hero just ran a good reminder of how 5 Common AdWords Script Mistakes can change your code and make it inoperable. If you want to know more about how these affect AdWords Script, go read his post after you finish here. website development adwords script mistakes typos' His list of the top five are: missing semi-colons.

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Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options. If conversion levels are good, and the bid price on your keywords are not too high, then Twitters self-serve platform may be better than Adwords. However, statistics suggest that click-throughs may not be that great.

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Google’s Secret Market Research Tool

Small Business Mavericks

Click the country whose market you want to research and you can see your local monthly searches for that market and the average cost per click for AdWords ads. After clicking the “Find Opportunity” button you’ll see a list of countries.

Research 101
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Do You HAVE To Blog Every Day? | Small Business Mavericks

Small Business Mavericks

Obviously, if you blog every day, then that will cost you more in ghostwriting services than if you blog once a week. For everything you do in your business, there is a cost-benefit analysis. One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day.

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Who Profits From Social Media?

Small Business Mavericks

So what is meant by social media? Let’s see – there’s Facebook, Twitter, LinkedIn, YouTube, and a whole host of other websites that have both a global reach as well as a local reach.