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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. Google AdWords lets you calculate this as Impression Share and takes into consideration your campaign and keyword settings to determine this “potential” visibility. Engage, don’t just broadcast.

SEO 144
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). iSpionage is a search marketing competitive intelligence provider. Specialization: PPC Training + Community. Most Shared Article in 2015: The Complete AdWords Audit Part 12: Google Shopping Campaigns (168 Shares).

Adwords 60
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45 Marketing Tools to Consider for 2017

Razor Social

Analytics and Testing. Testing, analytics, and optimization of your marketing activities are critical to success. Testing, analytics, and optimization of your marketing activities are critical to success. Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. Communication is key! PPC Marketing & Paid Search.

Marketing 264
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Local/Mobile Search. Today, I turn 30.

Marketing 279
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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites. This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics. What are Social Media Marketing and Social Media Optimization?

Marketing 144
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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., event sponsorships, community outreach, analyst coverage, trade association membership) components. Time for a New Definition of SEO by Search Engine Watch. by MediaPost.

Brands 204