The Social Media Incubator

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How Will We Do Keyword Research Now?

The Social Media Incubator

In the past, Google Adwords users could use the Google AdWords Keyword Research Tool while logged into their accounts. To use Keyword Planner, you have to be logged into your Google AdWords account. To use Keyword Planner, you have to be logged into your Google AdWords account. Online, things change – rapidly.

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How to Measure Your Facebook Ad ROI

The Social Media Incubator

One of the common misconceptions about online advertising – whether we’re talking about Facebook , Google AdWords or something else – is that click-through rates are an adequate measure of success. There’s no area where that’s more true than in Facebook advertising. They’re not.

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