Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. It’s more than just market research , it’s the practical application of it.

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Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. The Digital Five Tool Player (7). Related Posts.

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Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. People are the fuel behind social media, which is really just tools and tactics. Social media tools provides customers new ways to hear about, research and talk about their needs.

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Adam Cohen

JUNE 8, 2010

Attribution of revenue from interactive marketing tactics like paid search, display advertising and landing pages now need to factor social tactics (shared links, social content on site) to understand the impact to analytics and optimization. The Digital Five Tool Player (7). Photo credit: niemster via Flickr. Related Posts.

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Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Adam Cohen

JULY 19, 2010

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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Adam Cohen

AUGUST 10, 2010

The Digital Five Tool Player (7). Tags: Consulting Marketing Strategy Social Media iMedia Internet marketing Marketing Marketing and Advertising Snake oil. For more thoughts on what each one means, please see the post on iMedia and let me know what you think here in the comments. Related Posts. Social Media Does Not Exist (17).

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