Janet Fouts

DECEMBER 10, 2013

Nobody saw how community could support a business model. Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. do we really expect not to have to pay for it?

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

JULY 8, 2010

The most popular of these sites seems to be Groupon , and I recommend it to my clients for their small businesses. If I don’t want to see the tweets from @EarlyBird I don’t have to listen, but it offers their advertisers a way to access the huge market with localized ads that are welcomed instead of dissed.

Twitter 127

Twitter Discount SMS Airlines 127

Janet Fouts

DECEMBER 2, 2011

For most small businesses I’m saying no, wait a bit. There are so many things business page can’t do yet. Just when the business pages feature launched people collected the big brands into a circle and started sharing it around. Is this really what we want Google+ to be for business?

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. They showcased their small business customer’s content, sharing the love and reaping the rewards. 66% said they trust consumer opinions posted online.

UGC 87

UGC Report Social Media Nielsen 87