Social Media Strategery

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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Who leads the social media initiatives then?

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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

In exchange, all we ask is you provide us with a list of partners we can contact to see if they’re interested in purchasing advertising in the issue. Thanks to the popularity of native advertising and the shrinking of editorial departments, this pay-for-play approach is becoming more prevalent, and sadly, more accepted.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. Your brand is doing a large paid media buy with one of your target publications.

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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

As publishers get better and better at integrating native advertising both effectively and ethically, the PR pro’s old standby – “earned coverage has a lot more credibility paid media” – starts to erode. Public Relations brunner future marketing native advertising pr public relations'

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Justifying Social Media to the Big Wigs

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I won’t stop preaching that social media isn’t about the tools. Jason’s first point above is one that I’ve been harping on with my colleagues since I started our social media practice.

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What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Makes Government 2.0 There are several fundamental differences between implementing social media behind the firewall in the government as opposed to a Fortune 500 company.

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