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Direct Marketing Observations

Advertising

Marketing

YouTube

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Big media brands dominated the Web.

Industry

Industry Aggregator Crowdsourcing Wikipedia

A Need to Redefine Brand Lift

Direct Marketing Observations

APRIL 13, 2012

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. Marketers consider it to be the one worthy metric. Same with Twitter, Facebook, Youtube and traditional blogs.

Brands

Brands Metrics Survey Advertising

Direct Marketing Observations

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

A Need to Redefine Brand Lift

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