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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. Before you start on your advertising journey, you should know the different paths you can take. These users are creating 3.5 Product Ads.

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

So instead of using the notion of Social Credit Score to define us, we used it to define what we’re NOT: we’re not in the business of oversimplifying to feed into a hype. If users and advertisers see value in this model, that’s wonderful. We pushed the idea further to find real value for people and businesses.

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Should My Business Bother To Have Social Media KPIs?

agora pulse

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Reach is a bit like the CPI (cost per impression) metric. Which Social Media KPIs Should I Measure? Perhaps they scrolled right on by.

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5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

This makes sense because you are not “cold calling” your leads via advertising. million fans) regularly does through ads (believe me I know from all the ads in my own news feed). When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. Probably very few.

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