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Foundations for integrated digital marketing

Sherrilynne Starkie

It’s when PR meets advertising meets direct response meets ecommerce meets sales. And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Shared Media : This is social media. Shared Media).

Marketing 284
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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

As a bonus, setting up a business account is free and will also give you access to analytics and other important tools that can help you maintain and grow your professional presence on Pinterest. Pinterest’s active user base grew 26% to 335 million last year, and it is the third-largest social network in the U.S.

How To 133
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Fetching Friday – Resources Mashup, OMS Takeaway & Swagger Wagon Rap

Kikolani

Facebook and other networks caught sending user data to advertisers. 7 ways to use curiosity as a personal development tool. Rand Fishkin of SEOMoz answers our link building tool questions in this interview. Social Media. Using social media as a networking tool for your business. Tools / Tips.

Mashup 144
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Resource: Learn how to track and improve your social media ROI. Search engine marketing is a method of advertising on the Internet. Search engine optimization aims to improve organic search engine results and increase the visibility of content on the web. Here are some tips to help you with your social media strategy.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Social Media. The successful people on social media build relationships and add value. Use a social media management tool. Automate sharing of evergreen content. Analyze your results.

Tools 40
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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Repurposing content in new packages. Media sites often pull existing content into new features/packages, typically to create attractive options for advertisers. My post on syndication best practices covers ways to reduce the risk of being outranked for your own content. CMS issues.

Sites 105
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

iPad 129