Direct Marketing Observations

DECEMBER 19, 2011

I found out in 2011 that although people would nod their heads in agreement when we’re in the conference room, once I was gone- the silos reemerged, the battle lines were redrawn, the skeptics reappeared and the notion that a consultant was not necessary reared its ugly head-and thus the follow up discussions were slow to evolve. The problem?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

JANUARY 19, 2010

The industry is growing by the day: Agencies (traditional, interactive, digital, public relations, etc), Consultants (individual or small teams), web-development (SEO, measurement, advertising, now with social elements), Software Vendors, Service Vendors and you could continue to sector this list ad nauseum.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JANUARY 25, 2019

You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol. And then there’s that whole contextual advertising thing taking place on the social network. That’s a legit reason.

Facebook 170

Facebook Social Networking MySpace Comparison 170