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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Content Marketing. Inbound Marketing.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Paid Media: Buying Attention at Bargain Basement Prices. Integrating paid media in content marketing is a topic of much debate – doesn’t the content marketing do that itself? The White Paper is in his briefcase. And our tests indicate gorilla suit advertisements convert poorly. Photo Credit: Gorilla Suit.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). .” Just 9% say their importance is diminishing. (

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.)