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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

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5 Ways To Boost Sales With A Data-Driven Social Media Strategy

Keyhole.co

Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. Use cross-channel marketing The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing content from your brand. Not convinced?

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10 Best Facebook Competitor Analysis Tools

Keyhole.co

Competitor analysis also enables you to learn from another brand’s mistakes and avoid those in your social media marketing plan. As Facebook has a vast population of social media advertisers, analyzing every KPI manually is not an effective method. offers 90+ free data studio report templates. Provides CPC and CTR data.