Dave Fleet

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A Digital Lens on the U.S. Election

Dave Fleet

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S. Twitter Triumphs over The New York Times”.

Analytics 305
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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

The latest post to catch my eye was a controversial piece over at Mom Blog Magazine entitled Why PR People Get Paid And You Don’t. Over that time I’ve built this site up from a static site, that I coded by hand in Notepad, to a blog with 40,000 views each month. Again, is this bad?

Blogger 371
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A Digital Lens on the U.S. Election

Dave Fleet

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S. Twitter Triumphs over The New York Times”.

Analytics 150
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Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking.

Google 361
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Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t.

Campaign 417