Twist Image

JANUARY 29, 2011

So, what do CMOs really want out of Social Media (and do they think it's going to save them)? Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) report titled, CMOs On Social Marketing Plans For 2011. online social networking.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Laurel Papworth

NOVEMBER 5, 2009

In fact as more world leaders move onto Twitter, the horses mouth has never been so evident. Or a Twitterer? Because social media doesn’t belong to a new regime coming up to displace the old media regime. Media140: generalizations abound, or else very personal stories on “How I got started on Twitter&#.

Journal 102

Journal Social Media Twitter Bazaarvoice 102

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey Acevero. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 12, 2011

Jacquie McCarnan contends that many CEOs struggle with social media because it doesn’t fit old models for clear departmentalization and measurement. Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. 9 Social Networks Your Business Should Be Using by Likeable Media.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette.

Social Media 126

Social Media Strategy Conference Eventful 126