Advertising, Bazaarvoice and Twitter

What A CMO Wants. What A CMO Needs.

Twist Image

JANUARY 29, 2011

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

Bazaarvoice

Bazaarvoice Aggregator Discount Loyalty

Real Brand Storytelling

Twist Image

JANUARY 25, 2015

He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association ), serves as an advisory board member of Search Engine Strategies , the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice , Monetate , Nomi , TagMan , and more). bazaarvoice.

Bazaarvoice

Bazaarvoice Brands Message Boards Startup

The Big(ger) Marketing Shift

Twist Image

NOVEMBER 12, 2010

Conversely, almost one in five adults 55 and older say that they never trust that advertising is honest (18%), compared to less than one in ten 18-34 year olds who say the same (8%)." Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). trust in advertising.

Bazaarvoice

Bazaarvoice iPad Marketing Loyalty

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

JANUARY 12, 2022

The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics.

Conversation

Conversation Review Marketing How To

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

Bazaarvoice

Bazaarvoice Metrics Influencer Data

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Special Guest: Ian Greenleigh, Bazaarvoice. Listen Now. Jay: Absolutely. Jay: Very cool.

Bazaarvoice

Bazaarvoice Metrics Influencer Data

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI

ROI Case Study Bazaarvoice Klout

Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

NOVEMBER 5, 2009

In fact as more world leaders move onto Twitter, the horses mouth has never been so evident. Or a Twitterer? Media140: generalizations abound, or else very personal stories on “How I got started on Twitter&#. BazaarVoice found overwhelmingly that reviews online are positive. And anyway, what is a blogger?

Journal

Journal Social Media Twitter Bazaarvoice

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Twitter

Twitter Bazaarvoice B2B Microsoft

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

AUGUST 2, 2012

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. That’s why we kind of came together, this New York advertising and social Silicon Valley to look at this report, paid owned and earned together. Eric : I do, I do. Jay : Uh-oh.

Social Media

Social Media Groups Groups Team

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

MARCH 8, 2012

I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Then that is the idea to create volume and awareness through Facebook and I think Twitter is more for sharing news and trying to even influence the press and the other bloggers and stuff like that. Eric: Yeah.

Company

Company Instagram B2B Survey

Is Your Executive on Twitter?

Koka Sexton

MARCH 24, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. What is ExecTweets?

Twitter

Twitter Bazaarvoice Alltop Microsoft

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

SEPTEMBER 12, 2011

Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media Metrics and ROI.

Social Media

Social Media Trendrr SM2 Alterian

Koka Sexton dot Com

Koka Sexton

MARCH 24, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. What is ExecTweets?

Bazaarvoice

Bazaarvoice Alltop Microsoft Foursquare

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Evan Williams’ (co-founder, Twitter) keynote was so disastrous that an anecdotally estimated 80% of those in the room left before conclusion. The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. I’ll write about that soon.

Social Media

Social Media Strategy Conference Eventful

Social Media Informer

What A CMO Wants. What A CMO Needs.

Real Brand Storytelling

Trending Sources

The Big(ger) Marketing Shift

Word of mouth marketing: how to drive conversations and sales at the same time

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Social Pros 8 – Ian Greenleigh of Bazaarvoice

20 Ways to Generate ROI from a Corporate Blog

Media140 Sydney: Social Media Twitter & Journalism

The Top #Nifty50 Women in Technology on Twitter for 2012

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Is Your Executive on Twitter?

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Koka Sexton dot Com

Convince and Convert Blog: Social Media Strategy and Social Media.

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