Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. Beats Traditional Advertising.

comScore 305

comScore Marketing Case Study Review 305

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

JANUARY 20, 2016

Advertising has always been about creativity and addressing the pain points of your consumers, and it still is today. Throughout the years, advertisers have developed guidelines for most industries (including banner advertising), and those guidelines are often regarded as absolute by any advertising professional.

Guidelines 60

Guidelines comScore Metrics Advertising 60

Webbiquity SMM

OCTOBER 8, 2013

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. by Social-Hire.

Social Media 208

Social Media ROI B2B Marketing 208

Convince & Convert

APRIL 26, 2012

But, so I had the influence of public relations and the content. The importance of messaging and influence hit me on one side and. Lee: Yeah, that’s from Comscore. social platforms that offer advertising, they usually have demographic. We don’t run advertising. Jay: One of the stats. checked it.

Social Media 135

Social Media SEO Retail Conference 135

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 ” B2B Marketing Research and Statistics. hours to 6.3 for the year).

Statistics 191

Statistics Research Social Media B2B 191